Print and electronic media plays an important role in communication effectively as the world has been globalized. The technology used for communication should not be overlooked, because the interchange of information is necessary in current era. Print and electronic media has globalized the world. The news or communication can be done easily from corner to corner just in few seconds.
Technology has impacted the communication in a positive way. In the current world the communication has been distributed between print and electronic media. These two Medias are playing a vital role in communicating between individuals and the society.
News, comment, information and entertainment, are the complex set of newspaper, and the arrangement of these contents differs from paper to paper. Most people choose their daily paper to match their specific tastes, and individual newspapers have developed in different ways to provide for these.
Many changes have taken place over the period, in the newspapers. The newspapers are filled with advertisements and have many pages on carrying different news. Today journalism has become one of the prosperous professions (Oghakpor, 2007). The number of newspapers has risen sharply which has made the communication to its optimum level whilst profits have also boomed. Development of information and communication technology has made the work of newspaper publication easy and less laborious.
Today’s newspapers have lots of investigative stories/reports. This contributes to bringing in light big scandals and scams resulting into fall of a person. Which creates negative influences the society and shows that the technology is not been used for the purpose in the right way, as it has to be used for.
Magazines charm to an expanding range of reading flavours and happiness. They are designed for standardized or special interest groups. Regardless of their design for special groups, they developed as a mass medium because they appeal to large numbers in a national market that cut across social, economic and educational class lines (Oghakpor, 2007).
The magazines can be categorized into two different categories, General interest magazines and special interest magazines. General interest magazines attempt to cater to a wide variety of reading interests. Special interest magazines are mainly focused on one thing. For instance, The Women magazine covers all the things about the women while, Muscles magazine covers all the stuff about building the muscles of either men or women.
It’s most notable function; however, is correlation that is, interpreting the society by bringing together diverse facts, trends and sequences of events. According to Kipphan 2001, “Magazines in essence, are the great interpreters of what is happening in society.” There are several magazines in the world, which are published internationally as well, so that people can benefit from them. Or people from the foreign countries order the magazines to remain update, although most of the magazines can be viewed online.
According to Hamelink &Â Linné 1994, magazines have been much more visually innovative than newspapers. Their covers blaze from newsstands and market racks, thus attracting the readers’ attention with colour and allure of advertisements besides their articles. Magazines are published according to the information gathered, i.e. weekly, fortnightly etc.
These are basically news magazines but they include sections on arts, culture, sports, films, business, politics, industry, and environment. There are about 500 such general interest magazines focusing on news and current affairs, having largest readership.